That shift is what’s creating real demand for zero proof cocktail mixers — bottled bases that let bars, home bartenders, and D2C brands build a proper cocktail experience without a drop of alcohol. It sounds like a simpler product to formulate than an actual spirit. In practice, it might be harder, because you’re trying to recreate everything alcohol does for a drink — the burn, the body, the complexity — using only botanicals, acids, and flavour chemistry.

