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The goal of B2B and B2C Marketing is to capture the attention of two different audiences, Individual Shoppers and big companies and organizations. While you can find many similarities between these two types of marketing strategies. There will be differences between B2B and B2C Marketing in how they engage their audiences.
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B2B means business-to-business marketing. It is about businesses that have other businesses as their customers. So, all their marketing is dedicated to the interests, needs, and challenges of customers purchasing for their organization, rather than themselves.
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B2C means business-to-consumer marketing. It is about businesses that have individual customers as their customers instead of professional buyers. Therefore, marketing efforts focus on these individual people’s interests, needs, and challenges.
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