Many surprise billing solutions are cosmetic—designed to appease public outrage without fixing root problems. They tweak processes however depart the profit-pushed shape intact. Providers nevertheless prioritize revenue, insurers nevertheless difficult to understand coverage, and sufferers nevertheless suffer. Real reform might overhaul billing systems, put in force rate transparency, and prioritize care over profit. Instead, we get half-measures that appearance desirable on paper however fail in practice. Without systemic change, wonder billing will persist—simply under a specific name.



