Research Optimus’s (ROP) Customer Intention and Purchase
Analysis Survey is a strategic approach that accelerates discovery behind core
intent and buying behaviors for more effective advertising of products and services.
ROP
assists businesses in understanding purchase intentions and identifies what
they can gain from it based on objective data interpretation. Businesses that
leverage customer behavior data to produce behavioral insights outperform peers
by 85% in sales growth and 25% in gross margin. Identifying what steps, the
customer goes through when making informed purchasing decisions, filling in
market gaps, and identifying product needs allows business to deliver upon
customer intention. our approach to purchase analysis surveys
addresses both abstract and concrete business goals for customer purchasing
behaviors. Through a rigorously comprehensive purchase analysis survey process,
intent identifiers are established for more improvement across conversion rates.