Google Ads- Paid Search: The world’s biggest and most widely used PPC advertising platform is Google Ads, earlier known as Google AdWords. Because of its constant use, it has become synonymous with “paid search.”
Meta Ads: The best example of “paid social” or showing ads on social media network sites is meta advertising. Do you know Facebook has the most active users of any social network? It has emerged as a competitive and potentially profitable network in the global social network market.
Although Meta Ads and Google Ads sound similar and advertisers use both these platforms to promote their business or brand, there is a significant difference between them.
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