If you have a business, say a product or service, that you want the consumers to know, you should use digital advertising and digital marketing.
These two terms seem similar, but they are not. There are two different ways of having your business publicized. Let’s learn how they differ.
What is digital advertising? Also known as online advertising, web advertising, and internet marketing. Digital advertising promotes a product or service through websites, search engines, social media, and other online platforms.
What is digital marketing? Why do some people use it interchangeably with digital advertising? To be clear, digital marketing is a marketing initiative done on the internet and digital media through devices such as tablets, mobile phones, desktops, etc. Marketing distributes a brand message through search engines, email marketing, apps, social media, websites, and anything that acts as a host for information online.